First Look Boston

Premier Access to Boston's Emerging Businesses

By delivering compelling stories and in-depth profiles, First Look Boston connects emerging businesses with a broad audience, driving community engagement and stimulating local economic growth.

First Look Boston is a collaboration between Boston 25, faculty members of Boston University, and Main St. Media, dedicated to providing a platform for discovering and promoting businesses within the Greater Boston area. 

First Look Boston offers a solution with:

discovery
storytelling
exposure

Discovery

Boston University students, under faculty guidance, discover and recommend local businesses to be highlighted. They work with the team at Main St. Media to create multimedia content that captures the unique stories and offerings of selected new businesses.

storytelling

Main Street Media and Boston University faculty and students jointly develop engaging content for featured businesses, designed for maximum reach across multiple platforms. Main St. Media also manages business partner campaigns, ensuring strategic alignment and effective execution.

multi-platform exposure

Boston 25 leverages its broadcast and digital platforms to amplify these stories, reaching a broad regional audience. Boston 25 collaborates with Main St. Media and Boston University faculty to cultivate strategic local partnerships, securing vital funding for the program's sustainability and growth.

Business Categories

New and emerging small businesses 
Minority Owned Businesses
Entrepreneur Funded Businesses
Small Business Categories (i.e. Restaurants, Breweries, Coffee Shops, etc..)

Success Metrics

Online engagement (website traffic, social media metrics).
Number of businesses featured and their subsequent growth.
Audience reach and engagement with First Look Boston content.
Feedback from participating businesses and community members
Student learning outcomes

We are seeking corporate partnerships that will fund the production and promotion of high-quality content, including 60-second, on-air features, extended interviews, and engaging social/digital campaigns, highlighting the stories and successes of emerging local businesses.

Types of Sponsors

Each Feature

60-second feature on Boston 25 reaching 650,000 viewers
60-second feature on Boston 25 reaching 650,000 viewers
Extended Interview hosted on FirstLookBoston.com and social sites
Extended Interview hosted on FirstLookBoston.com and social sites
Extended Interview to be posted on Boston 25 Social Pages (1.5 M Followers)
Extended Interview to be posted on Boston 25 Social Pages (1.5 M Followers)
Collaboration with BU Students to create additional content and ideas
Collaboration with BU Students to create additional content and ideas
YouTube long-form show to air live and stream on the station website, BU dedicated page, and on FirstLookBoston.com
YouTube long-form show to air live and stream on the station website, BU dedicated page, and on FirstLookBoston.com